Telling a story through motion graphics is an amazing way to convey ideas and information. I've been involved in various aspects of these projects, from script writing to animation.
Character design /Branding
I'm a fan of drawing and designing cartoons, and of course incorporating them into design briefs when applicable!
My work at the NHS involved a wide range of print materials, enabling effective communication with a catchment patient population of 1.2M, as well as health professionals.
I have always favoured the most simple, bold and streamlined experiences to be the most effective ie. the fewer options a user has, the more likely he is to pick one!
Infographic / Medical
I was lucky to do technical vector illustrations for use in scientific journals and teaching materials. Icons such as those shown here are also used extensively in motion graphics projects.
Sketching has always been a hobby for me and is the basis for all subsequent vector designs. These were done on a Wacom Intuos.